The Codes of Gender
Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.
Heartbroken, never give up
Two young American patriots, fed up with a nation divided for far too long, decide to step up. Their mission: reunite the people and set a beacon of hope for the rest of the world. But the road to unity is paved with shadows... and things are about to go south. Fast.
Three Friends in Substructure
Three friends attend the same university, but their ideas about our society differ. One morning, they find themselves in a strange situation, spinning around an open manhole.
La gueule de l'emploi
Ten French job seekers show up for a two-day recruitment session knowing only that they’re vying for a sales position in the insurance field. Their prospective employer remains a mystery. With limited information, they’re launched into a hiring process that more closely resembles a reality TV challenge than a traditional interview.This brutal examination of entry-level recruitment sheds light on the stigma of being unemployed, the power dynamics of interviewing and the roles people play in their quest to earn a minimum wage.
India Cabaret
An exploration of the 'respectable' and 'immoral' stereotypes of women in Indian society told from the point of view of two striptease dancers in a Bombay cabaret.
Beyond: An African Surf Documentary
Africa, Europe - Europe and Africa: Surfers live differently on each continent and Africa marks a special place - as surfing is in many places at its very beginnings. 'Beyond - An African Surf Documentary' follows locals along the coast of Morocco, Western Sahara, Mauritania, Senegal and Gambia into their homes, visits their home surf spots and takes a look into their surfing lives. Three months of shooting culminated in a 111 minute long episodic journey on a continent, that has the potential to be the next big thing in surfing.
Four Verses of Self Pleasure
Seven women and one non binary person share their personal experiences with masturbation through short anecdotes and a revolutionary washing machine.
Skin Pain
Piel dolor (Skin Pain) explains how power is structurally sustained in violence. Its nature and the relationships it establishes in society are based more on the imposition and use of force than on building consensus, dialogue, and respect for diversity. In that sense, power is a behavior that seeks dominance through force and man as a gender, becomes an instrument of violence that is exercised against the weakest. Extinguishing the socially constructed violence means eliminating the current power and its historical sustenance, questioning the source of origin, religion, ideology, the system and its values. Is that utopia possible?
Le clan des cachalots
Long massacred by whaling ships, sperm whales were almost driven to extinction. Saved when whale hunting ceased in the 1980s, the largest predators on the planet had, until then, always been studied from the surface, allowing their life beneath the seas to remain a mystery. For the first time, a team of scientific divers has literally become immersed in the day to day life of a clan.