The Persuaders
PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.
Asymmetry
A world-renowed 70-year-old author Ezra meets a young editorial assistant Alice start up a secret relationship. After meeting in Central Park one day, their one moment of eye contact sparks a connection that leads them both down a life-changing rabbit hole, where they create a private world just for two. Ezra, famous for his audacious work, finds someone with whom he can be openly vulnerable, and Alice finds the courage to explore her own aspirations as a writer. Until it is all put at risk when their secret relationship is exposed.